Top 5 Event Formats for Brands to Consider in 2025

Living in an age of constant change and shifting audience expectations requires unique event concepts to captivate the audience. Brands can’t achieve their goals following the traditional approach that once worked. Outdated event concepts can’t do much in today’s modern age, and brands can’t waste their resources on events that promise nothing good in return.

Specifically, in 2025, the event industry has drastically evolved and more innovative and exciting events are becoming popular more than ever. Regardless of your industry, offering creative and diverse event concepts is the key to keeping the participants engaged. There are various trending event formats in 2025 that brands are using because they are comparatively more impactful.

Ready to know what these event formats are? Then keep on reading because this article will throw light on all the trending event formats for brands in 2025.

5 Best Event Formats Brands Can Use in 2025

Every brand is unique, and picking an event format that resonates with the brand identity is crucial for its success. This article has handpicked some of the best choices of 2025 that you can consider, too. From high-tech to no-tech, event-in-event formats, multi-entertainment, and creator events, this article will explain each format. Keep scrolling to unveil these formats and understand what they’re best for.

Here are five event formats brands can choose in 2025.

1. No-Tech Events

The world is digitizing, and so are today’s events. Technological innovations are seen in almost all modern-day events. However, this doesn't mean that no-tech events have taken a back seat. It's gaining in a world dominated by screens and connectivity; many attendees still prefer a break from technology.

These are types of events that focus on authentic and shared experiences that don’t involve any modern tech. Such events create room for deep conversations and genuine human connections by bringing everyone together in a digital detox environment.

2. High-Tech Events

High-tech events are the complete opposite of no-tech. As technological innovations have provided event planners with new ways to bring people together, brands are considering such formats too. Specifically, the tech brands that are highlighted in the industry for their modern inventions and problem-solving products can use this format to keep everything aligned with their identity.

Whether it's about immersive art exhibitions, interactive installations at the venue, or VR-based brand experience, the goal of this format is to transport into an alternate reality. However, this venue, equipped with high-tech support, is required. Finding such venues may not be an easy task. Considering this, you can refer to an event agency in Dubai to assist you in finding the ideal venue for this format.

3. Event-in-Event Formats

Sustainability in events is also gaining significant popularity in the industry. Specifically, when it comes to the production of decorations and temporary location setups. A good answer for this is the event-in-event format. This approach works by choosing a venue that is already thematically equipped so the additional need for décor and staging is eliminated.

These venues can be anything from theme parks to interactive museums and historic sites that have an authentic atmosphere. These events benefit from the pre-existing environment, which reduces the ecological footprint.

4. Multi-entertainment Events

An entertainment event isn’t always about throwing a party or a concert. Multi-entertainment events are large-scale because they include a broad spectrum of activities and attractions beyond the core program. From contests, interactive activities, inspiring challenges, and high-quality food to VIP programs, you name it.

This format has high engagement levels because attendees are entertained on multiple levels. Therefore, it's not about art performances or music anymore; it’s about interaction and engagement with brands. More and more brands are focusing on such formats to create unique experiences that directly connect them with their target audience.

5. Creator Events

In a modern era like today, the influence of public figures and content creators is consistently growing. Therefore, the events that are tailored specifically for this are on the rise. In this event format, a group of influencers are invited to take part in exciting challenges while creating content for their followers.

The atmosphere of these events creates massive online attention, be it through livestreams or social media platforms. Millions of people can participate in this virtually without being physically present. For brands and sponsors, this format is a perfect option to create an intersection of live events and digital reach. It helps brands with both areas of marketing physically and online, skyrocketing its reach.

Host an Event with a Trending Format for Best Outcome

While these formats can yield good results, hosting them requires experience and professional services. You can count on field experts to arrange everything from scratch and make your event go smoothly. Contact professionals now and host an event with your desired format.

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