iPhone 12 Price Trends: What to Know Before Buying in 2025

As we move further into 2025, the iPhone 12 continues to be a staple for many Australians who seek top-tier smartphone performance without the hefty price tag of the latest models. While the iPhone 12 is not Apple’s newest release, it still offers significant value for money, especially in terms of performance, camera quality, and design. However, understanding the iPhone 12 price trends in Australia is crucial for making an informed decision, and timing your purchase could save you a significant amount of money.

Whether you are considering buying an iPhone 12 from Wise Market Australia or other retailers. With a focus on addressing your needs as a buyer, we’ll break down everything you need to know.

Why the iPhone 12 is Still a Popular Choice in 2025

When people think of buying an iPhone, the latest models often come to mind. However, the iPhone 12, released in 2020, is still an attractive option for Australian buyers in 2025. Let’s dive into why the iPhone 12 holds its own against newer models.

Performance: Powered by the A14 Bionic Chip

At the heart of the iPhone 12 is the A14 Bionic chip, which was a major leap forward when it was introduced. Even in 2025, the chip provides solid performance for everyday tasks, gaming, and high-performance applications. The chip ensures that apps open quickly, multitasking is smooth, and overall device speed is not compromised.

For many Australians, the iPhone 12 offers enough power to keep up with the demands of modern apps, streaming services, and games, making it a great choice for those who don’t need the absolute cutting-edge technology offered by the iPhone 14 or 15.

Design and Build Quality: A Sleek, Durable Look

The iPhone 12’s design still looks modern and premium. It features a flat-edged frame, similar to the iPhone 4, and a Ceramic Shield front cover for added durability. The device is also rated IP68 for water and dust resistance, making it a practical option for everyday use, whether you’re out on a rainy day or using it by the beach.

In 2025, the iPhone 12 continues to feel like a flagship device despite being a few years old.

Camera Capabilities: Still Excellent for Photos and Videos

One of the iPhone 12's standout features is its camera system. While newer models boast enhanced sensors, the dual-lens 12 MP system of the iPhone 12 still delivers vibrant, sharp photos and 4K video. In fact, many users find that the camera capabilities of the iPhone 12 are more than sufficient for daily photography needs. With smart HDR, Night Mode, and Deep Fusion processing, the iPhone 12 camera still holds up to today’s standards.

Battery Life and Efficiency

Apple has optimized battery performance on the iPhone 12, and while newer models may offer slightly better battery life, the iPhone 12 still delivers a full day of use with moderate consumption. The 5G capabilities on the iPhone 12 also help you stay connected without sacrificing performance.

Is the iPhone 12 a Smart Buy in 2025?

Yes, absolutely! For those looking for a reliable, feature-packed device at a lower cost than the latest iPhone models, the iPhone 12 remains a top contender. It's a great option for people who need a high-performance device without paying a premium for the latest features.

Factors That Affect iPhone 12 Price Trends in Australia

Price fluctuations in the iPhone 12 market in Australia depend on several factors. Understanding these factors can help you make an informed decision on when and where to buy.

Demand and Availability

Like most consumer products, supply and demand play a critical role in determining the price of the iPhone 12. Apple has reduced production of older models as they focus on new releases, which may cause the price of the iPhone 12 to rise in some markets due to limited availability. This is especially true if you’re looking to buy a brand-new, unused model rather than a refurbished one.

Condition of the Device: New vs Refurbished

When purchasing the iPhone 12, you’ll find that the price is often significantly lower if you choose a refurbished model. A certified refurbished iPhone 12 from a reputable seller, like Wise Market Australia, can offer a great deal of savings without compromising on quality.

Carrier and Network Deals

Another factor that influences iPhone 12 pricing is whether you’re purchasing the device outright or through a contract with a carrier. Many mobile networks in Australia, such as Telstra, Optus, and Vodafone, offer the iPhone 12 through plans, which may affect the upfront price. Wise Market Australia also provides unlocked devices, which means they can be used on any carrier without restrictions, potentially saving you money on service charges.

Seasonal Promotions and Sales Events

In 2025, there are several opportunities to buy an iPhone 12 at a discounted price, especially during Black Friday, Christmas, or Boxing Day sales. These periods often see price drops on older models, and the iPhone 12 is no exception. Wise Market Australia also participates in these sales, offering exclusive discounts on iPhones during high-traffic retail periods.

Currency Exchange and Import Taxes

If you’re importing the iPhone 12 from overseas, such as from the United States or Asia, you might find that exchange rates and import taxes significantly affect the final price. Buying locally from Wise Market Australia ensures that you’re paying a fair price with no hidden import fees or additional shipping charges.

iPhone 12 Price Comparison: Wise Market Australia vs Other Retailers

When shopping for an iPhone 12, it’s important to compare prices across various platforms to ensure you're getting the best deal. Here's a breakdown of how the iPhone 12 price typically compares across popular retailers in Australia:

Wise Market Australia

Wise Market Australia offers competitive pricing for new, used, and refurbished iPhone 12 models. Their prices often include warranties, customer support, and a commitment to quality. You can also explore flexible payment plans, making it easier to purchase the phone without a large upfront cost.

Apple Store

The official Apple Store typically has the highest prices for the iPhone 12, especially if you’re purchasing it new. However, buying directly from Apple guarantees that you’re receiving a brand-new product with the full Apple warranty.

Amazon Australia

Amazon is a popular choice for many consumers due to its competitive pricing and fast delivery options. However, the price of the iPhone 12 on Amazon can fluctuate based on the seller and availability. It's essential to verify the authenticity and condition of the product before purchasing.

The Best Time to Buy an iPhone 12 in 2025

Timing your purchase of the iPhone 12 is one of the most important factors in determining how much you’ll pay. Here are some key tips on when to make your move:

Post-New iPhone Releases

After Apple releases a new model, such as the iPhone 15 or iPhone 16, the prices for older models like the iPhone 12 tend to drop. This is a great time to buy if you're looking for a deal.

Sales Events

Look for discounts during major shopping events like Black Friday, Cyber Monday, Boxing Day, and Christmas sales. These are periods where the iPhone 12 often goes on sale, offering the best value for your money.

Mid-Year Deals

If you can’t wait for the big sales events, consider purchasing during mid-year promotions or special end-of-financial-year sales, which also offer solid discounts.

How to Save Money When Buying the iPhone 12

While the iPhone 12 is already one of the more affordable iPhones available, there are still plenty of ways to save even more on your purchase:

Trade-In Your Old Device

Apple and other retailers, including Wise Market Australia, often offer trade-in programs where you can exchange your old phone for credit toward the purchase of a new iPhone. This can drastically reduce the cost of the iPhone 12.

Look for Refurbished Options

Refurbished iPhones are typically much cheaper than new ones. Wise Market Australia offers certified refurbished iPhones, ensuring you get a device that has been thoroughly tested and comes with a warranty.

Payment Plans and Financing

If you can’t afford the full price of the iPhone 12 upfront, consider opting for flexible payment plans available through Wise Market Australia. This allows you to pay in installments without interest, making it easier to manage your budget.

Conclusion:

In 2025, the iPhone 12 remains a powerful and value-packed option for Australians. It offers excellent performance, a sleek design, and an impressive camera system at a significantly lower price compared to the latest models. Whether you're purchasing outright or through a carrier, the iPhone 12 continues to be a reliable and smart choice for users who want great value for their money.